By Steven Wagenheim
One of the killers for Internet marketers is procrastination. Is the site just right? Is the product just right? Do I have all my advertising sources just right? The list goes on and on. If we waited for things to be just right, we'd never get anything done. I'm not saying to just put out any garbage. You still want to come out with a quality product and promote it in a quality way, but if you're waiting for perfection, you have a long wait. In this article, I'm going to try to give you some basic guidelines that I follow for getting out products and promoting them efficiently, without driving yourself crazy in the process.
The first step is to make sure you've done your market research thoroughly. That means, make sure that the product that you want to come out with actually has a demand. If people don't want what you have, then even if you make it perfect and even if you use every effective advertising method in creation to promote it, you're not going to make any sales. If this part of the process is done correctly, it makes the rest of the process a lot easier.
The second step is to completely plan out what your product is going to contain in it. Don't wing this part. If it's an info product, make a checklist of every chapter that you want to put into it. If it's a piece of software, make sure that you include all the functionality that you want to include to at least make it useable. This is where software makers trip themselves up. They try to put everything into it from the start. There is always time to make upgrades to your software after the release. Same with your info product. It doesn't all have to be in there right from the start.
Finally, there's promotion. Don't try to concentrate on every single form of promotion all at once. There is only so much you can do at one time. Focus on one form or promotion that you believe will give you the best results. After you get that going, down the road you can focus on other means.
If you follow this very simple process, you'll find that the whole thing goes a lot smoother and you'll get your products out there into the hands of the people who really want them.
Even if they're not perfect.