Banner Advertising 101 - Unlock The Secrets To Cheap Banner Advertising

Banner advertising use to be very popular many years ago before the rise of Google. Many of the search engines had banners all over the place. Also many of the popular web sites also had many banners. However, with the rise of Google that did not use these obtrusive form of adverts it became very apparent that the fall of this form of advertising had come. Up until that point people were charging astronomical rates to display these adverts on their web sites.

However, with every web site looking like a flea market the click through rates for most adverts fell below 0.5% and consequently very few web sites were still using this form of advertising.

Recently this type of advertising has made a come back. In this article I would like to go over some tips that you can follow that will help you to get the most out of advertising this way.

Most people will place adverts with the big networks. Unfortunately, this will result in over priced ads that rarely will get the results that you want. The secret to using this method effectively is to find small to medium sites related to your niche market. Contact them individually and ask if you can place banners on their sites. It is very important to negotiate a good deal. If you do this right you will most probably pay only a third of the price that they display on their web site.

Just make sure that you design an effective banner. What I have found to work best for me is to have a simple design on a white background as this makes it look like content and definitely will improve your click through rate. Also use underlined blue text with a catchy slogan as this represents a hyperlink and will improve conversion.

Mark A. Abrahams